Congratulations — you've made a sale. But the work isn't done: your order confirmation page is the first step in customer retention, and a large share of future revenue typically comes from existing customers. Here's how to make it count.
Reassure the customer straight away
The page after "place order" should clearly confirm the order went through and is in safe hands. Ambiguity here creates anxiety and buyer's remorse — exactly what you don't want seconds after a purchase.
What to include on the page
- A clear confirmation and order number.
- An image of what they bought (or a positive, on-brand image) to reinforce a good feeling.
- Ways to stay in touch — a newsletter sign-up and social links so you can re-engage them.
- What happens next — expected dispatch and delivery times.
Why it matters
The confirmation page sets the tone for the whole post-purchase journey — confirmation email, delivery and follow-up. A confident, reassuring first impression makes customers far more likely to buy again.
Make the unboxing memorable too
Retention isn't only digital. Branded, well-protected packaging extends that good first impression all the way to the doorstep. Explore custom-printed packaging to carry your brand through to delivery.
